中油棋牌

《共抓大保护 不搞大开发——化工“清零”战犹酣》H5公益广告片作品创作形成
发布日期:2017-08-03字号:[小] [中] [大]

  一、创作过程

中油棋牌  “GONGZHUADABAOHU,BUGAODAKAIFA”,ZHEISHI2016NIANXIJINPINGZONGSHUJITICHUDETUIDONGZHANGJIANGJINGJIDAIFAZHANDEZHONGDAZHANLVE。

  YICHANGHUAGONGCHANYEZHANGONGYEBIZHONGDESANFENZHIYI,ZHUYAOBUJUYUZHANGJIANGYANXIAN。2017NIAN,YIZHUANGSHIDUANWANDEJUEXIN,YICHANGZAIZHANGJIANGJINGJIDAIDE11GESHENGSHIZHONGLVXIANDAXIANGZHANGJIANGYANXIAN1GONGLINEI120DUOJIAHUAGONGQIYE“GUAN、ZHUAN、BAN”ZHONGDAZHANYI。YUCITONGSHI,BIANZHI《YICHANGZHANGJIANGSHENGTAIBAOHUYULVSEFAZHANZHANLVEGUIHUA》,TICHUDAZAO“SHIJIEYILIUDELVSEFAZHANDAI”MUBIAO。

  YICHANGSANXIARIBAOXINMEITIYOUXIANZERENGONGSIYIGAODUDEZHENGZHIMINRUIXINGHESHEHUIZERENGAN,ZHUAZHUZHEIYIZHONGDASHIJIAN,DANGNIAN11YUECHUANGZUOLEH5《GONGZHUADABAOHU BUGAODAKAIFA---HUAGONG“QINGLING”ZHANYOUHAN》GONGYIGUANGGAOPIAN。TUCHU“LVSHUIQINGSHANJIUSHIJINSHANYINSHAN”DEZHUTI,YINDAOQUANSHIRENMINZAIZHANGJIANGSHENGTAIBAOHUHELVSEFAZHANSHANGSIXIANG、XINGDONGDEGAODUTONGYI。ZUOPINXINGSHIXINYING、HUDONGXINGQIANG,TUPIANSHIJUECHONGJILIQIANG,PEILEDADONGRENXIN。

  JINNIAN4YUE26RI,XIJINPINGZONGSHUJIKAOCHAZHANGJIANGJINGJIDAIFAZHANSHI,ZHUANMENLAIDAOHUBEIYICHANGHUAGONGQIYECHAICHUXIANCHANG,JIYUCHONGFENKENDING。QIANGDIAOYAOBAZHANGJIANGSHENGTAIXIUFUFANGZAISHOUWEI,BAOHUHAOZHONGHUAMINZUDEMUQINHE,BUNENGGAOPOHUAIXINGKAIFA。

  二、传播效果

  ZUOPINTONGGUOYICHANGFABUWEIXINGONGZHONGHAO、SANXIAYICHANGWANG、ZHONGGUOYICHANGWANGDENGQUANSHIWANGZHANJIQUN,SANXIAYICHANG(YIDIANTONG)、YUNSHANGYICHANGKEHUDUANHEYICHANGBRTGONGQIZHAN100DUOGELIANBODIANZIPINGCHUANBOHOU,ZAISHEHUISHANGYINQIJUDAFANXIANG,YICHANGSHIWEISHIZHENGFUHEGUANGDASHIMIN、HUAGONGQIYEYUANGONGDOUJIYUGUANGFANGUANZHUHEGAODUPINGJIA。JUTONGJI,2017NIAN12YUEDAO2018NIAN7YUE10RI,H5WANGLUODIANJILIANGTUPO100WANRENCI,DIANZANCHAOGUO15600RENCI,PINGLUNJINWANTIAO。BRTGONGQIZHANLIANBODIANZIPINGMEITIANYUEDULIANGZAI30WANRENCIYISHANG。

  三、作品特色

中油棋牌  1.ZHUTIZHONGDA。BENZUOPINYIXIAOSHIJIAOFANYINGLEZHANGJIANGDABAOHUDEZHONGDAZHENGZHIHEJINGJIZHUTI。

  2.CHUANGXINBIAODA。WANGYOUDONGSHOU“CAYICA”JIU“CADIAO”YICHANGYANJIANGHUAGONGCHANG,LUCHULVSHUIQINGSHAN,JUYOUHENQIANGDECANYUXING、HUDONGXING。

  3.WEN、YIN、HUAXIANGDEYIZHANG。JIANLIANDEWENZIPEIYIHUBEIXIANGXIHUAGONGCHANG、YICHANGTIANTIANHUAGONGCHANGCHAICHUXIANCHANGTUPIANHEMEILIDESHANSHUIHUAMIAN,JUYOUHENQIANGDESHIJUEXIYINLI。YINLESHIYONGYICHANGSHIWENLIANZHUXIZHOULIRONG《JIANGHELIAN》GEQU,ZHUMINGGECHANGJIASUNNANYANCHANG,YUZHUTIGAODUQIHE。

  四、总结评价

  ZUOWEIGONGYIGUANGGAOPIAN,ZHEIGEH5ZUOPINDADAOLESIXIANGXINGYUYISHUXINGDEYOUJITONGYI,SHOUHUOLEHENHAODECHUANBOXIAOGUOYUSHEHUIYINGXIANG。

  CHUPINDANWEI:

  YICHANGSANXIARIBAOXINMEITIYOUXIANZERENGONGSI

  CHUANGZUOTUANDUI:

  XIONGXIAOYUN、GUOXIAOJIN、LIUXIAOFAN、LIAOQUAN、SHENJIAN

  LIANXIDIANHUA:

  

  YICHANGSANXIARIBAOXINMEITIYOUXIANZERENGONGSI

  2018NIAN7YUE20RI

  GUANKANZUOPINFANGSHI:

  1、ZUOPINLIANJIE:

  2、SAOXIAFANGERWEIMA

  

  

  

  

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