中油棋牌

中国数字媒体价值评估标准框架在沪发布
发布日期:2017-10-18信息来源:现代广告杂志社字号:[小] [中] [大]

  JIHUDONGGUANGGAOGUOJIABIAOZHUN——GB/T 34090《HUDONGGUANGGAO》DEQIANWUBUFENFABUSHISHIZHIHOU,GUONEIZUIXINDEHUDONGGUANGGAOBIAOZHUN——“ZHONGGUOSHUZIMEITIJIAZHIPINGGUBIAOZHUN”(YIXIAJIANCHENG“BIAOZHUN”)DEQICAOGONGZUO,YEZAIJINLUOMIGUDIJINXING。10YUE17RI,YOUZHONGGUOGUANGGAOXIEHUIQIANTOUZUZHI,HULIANWANGYEJIECANYUZHIDINGDE“ZHONGGUOSHUZIMEITIJIAZHIPINGGUBIAOZHUN”KUANGJIAFABUHUIZAISHANGHAIJUXING。

  发布会由中国广告协会(CAA)和中国无线营销联盟(MMA中国)共同主办。在发布了“中国数字媒体价值评估标准”框架的同时,大会还推出了广告监测及验证统一的SDK。
 

  ZHONGGUOGUANGGAOXIEHUIHUIZHANGZHANGGUOHUABIAOSHI,DANGXIASHUJUZAOJIAWENTISHIDESHOUGUIJU、ZHONGZERENDEMEITIWUSUOSHICONG,MEITIJIAZHIWUFADEDAOZHENGQUEPINGGUHETIXIAN。ER“PIAOLIANGDESHUJU”RUGUOBUSHIZHENSHIKEXINHEKEBEIYANZHENGDE,NEIMEHULIANWANGGUANGGAOJIANGWUFAZHANGJIUERJIANKANGDIKEXUEFAZHAN,SHOUSUNDEYEJIANGSHIZHENGGEGUANGGAOSHENGTAIDEGONGTONGLIYI。ZHEIGEWENTIYIJINGCHENGWEILEFANGAIHULIANWANGCHANYE,TEBIESHIHULIANWANGGUANGGAOCHANYEJIANKANGFAZHANDEZHONGYAOWENTI。

中油棋牌  ZAIZHEIYANGDESHICHANGHUANJINGXIA,ZHONGGUOGUANGGAOXIEHUIZUZHIZHIDINGDE“ZHONGGUOSHUZIMEITIJIAZHIPINGGUBIAOZHUN”(YIXIAJIANCHENG“BIAOZHUN”)JIUGENGJIATUXIANCHULEXIANSHIYIYIHEZHANGYUANYIYI。“BIAOZHUN”DEZHIDINGJIUSHIYAORANGNEIXIEBUSHOUGUIJUDEQIYEWUFALIZUYUXINGYE,TONGSHIHONGYANGNEIXIEZUODEHAODEQIYE,ZHENZHENGZHANGXIANQIMEITIJIAZHI。

中油棋牌  ZHANGGUOHUAQIANGDIAO,ZHIYAOANZHAO“BIAOZHUN”QUZHIXING,JIBENSHANGJIUNENGJIEJUESHUZIMEITIZHANGQIMIANDUIDEZHENWEIWENTI,JIEJUEYIXIESHUJUZAOJIADEWENTI。SUOYI,“BIAOZHUN”DEQUELIDUIYUZHENGGEHULIANWANGCHANYEDEFAZHAN、DUIYUSHUZIMEITIDEFAZHANSHIFEICHANGYOULIDE,SHIZHENZHENGDELIANGBIQUZHULIEBI。

  SUIHOU,ZHONGGUOGUANGGAOXIEHUIHUIZHANGZHULI、HULIANWANGGUANGGAOWEIYUANHUIMISHUZHANGHUOYANDUI“ZHONGGUOSHUZIMEITIJIAZHIPINGGUBIAOZHUN” KUANGJIAZUOLESHUOMING。

  TAJIESHAO:WEIGUIFAN、CUJINHULIANWANGGUANGGAOSHICHANGDEJIANKANGFAZHAN,BANGZHUGUANGGAOZHU、SHUZIMEITIHESHUZIYINGXIAOGONGSIZHIJIANXINGCHENGGENGJIAGAOXIAO、HEXIE、GONGYINGDEHEZUOGUANXI,ZHONGGUOGUANGGAOXIEHUIZUZHIYEJIEZHUANJIAZHIDINGLESHUZIMEITIJIAZHIPINGGUBIAOZHUN,FENBIECONGMEITIGUIMO、MEITIJINGYINGHEGUIXING、MEITIGUANGGAOXINYONG、MEITIPINPAISHENGYUSIDAHEXINWEIDUDUISHUZIMEITIJIAZHIJINXINGZONGHEPINGJIA。

中油棋牌  MMAZHONGGUOLIANHEZHUXILINHONGXIAZAIZHICIZHONGBIAOSHI:“MMAZHONGGUOGUANGGAOBIAOZHUNWEIYUANHUIYIZHIYILAIDOUZHILIYUYIDONGGUANGGAOBIAOZHUNDEQICAO,ZHIDINGHETUIGUANG。ERGUANGGAOJIANCEJIYANZHENGTONGYIDESDKYESHIGEGECHENGYUANDANWEIJINGGUOBUDUANNULIERWANSHANDEJIEGUO。”

中油棋牌  MMAZHONGGUOGUANGGAOBIAOZHUNWEIYUANHUIZHUXI、YIDONGGUANGGAOCHUANMEI(Madhouse Inc.)CHUANGSHIRENJIANDONGSHIHUIZHUXIMALIANGJUNJIESHAO,2013NIAN7YUE,MMAZHONGGUOGUANGGAOBIAOZHUNWEIYUANHUITUICHULEQUANQIUSHOUKUANKAIYUAN、QUANXINGYETONGYONGDE,ZHENDUIIn-AppGUANGGAODETONGYIJIANCESDK;2014NIAN3YUE,SHOUPISDKHEGUIMINGDANZHENGSHIGONGBU,SUOYOUZHULIUSHIPINMEITIDOUQIANRULEMMATONGYIJIANCESDKBINGHEGUI;2017NIAN5YUE,FABULEPINPAIANQUAN、KEJIANXING、WUXIAOLIULIANGYANZHENGBIAOZHUN;TONGNIAN7YUE,GAIWEIYUANHUIYOUZUJIANLEXINDESDKKAIFAXIAOZU,ZAIYUANYOUSDKDEJICHUSHANG,KAIFAJIGUANGGAOJIANCEHEYANZHENGHEERWEIYIDETONGYISDK。

  LAIZIGUANGGAOZHUDEDAIBIAOZAIFAYANZHONGYEBIAOSHILEDUIYUZHONGGUOSHUZIMEITIJIAZHIPINGGUBIAOZHUNKUANGJIAHEGUANGGAOJIANCEHEYANZHENGTONGYISDKDERENKE。

中油棋牌  MMAZHONGGUOGUANGGAOZHUWEIYUANHUIZHUXI、BAOJIEZHONGGUOMEIJIEBUXINXIJISHUZONGJIANWANGYONGSHUAIBIAOSHI:“GANXIEZHONGGUANGXIEDUISHUZIGUANGGAOXINGYEBIAOZHUNDEZHIDAO,TEBIESHIYUMMAZHONGGUOLIANHEFABULEGUANGGAOJIANCEYUYANZHENGTONGYIDEXINGYESDK。ZHEIYIZUOFAJIKAOLVLEZHONGGUODESHICHANGHUANJING,YOUYUQUANQIUDEZUIJIASHIJIANBAOCHIYIZHI,BIJIANGJINYIBUTUIDONGGUANGGAOTOUMINGHUA,BIMIANLIEBITUIDONGLIANGBI,CUJINXINGYEDEJIANKANGFAZHAN。”

  MMAZHONGGUOGUANGGAOZHUWEIYUANHUIFUZHUXI、MASHIJIANPAIMEIJIEZONGJIANHUANGZHEZEBIAOSHI:“XINGYETONGYIBINGQIEGONGZHENGTOUMINGDEJIANCE,SHITISHENGHEBAOZHENGMEITIXIAOGUODEJICHU。”

中油棋牌  MEITIZHUDAIBIAODUIYU“BIAOZHUN”HEGUANGGAOJIANCEJIYANZHENGTONGYISDKDESHIYONGHETUIJINBIAOSHIZHICHI。

  AIQIYIQUANGUOXIAOSHOUZONGJINGLIFUZHENGGANGSHUO:“GANXIEHEZHICHIGUANGXIEHEMMAZAIYIXIDAOBIAOZHUNHEGUIFANDENULIHEGONGXIAN。YEXIWANGHEXIANGXINZAIBIAOZHUNDEYOUXIAOZHIXINGSHANGNENGCHONGFENKAOLVGEFANGDELIYIHESUQIU,ZAIGENGHAOMANZUJIANCEKAIFANGTOUMINGYAOQIUDETONGSHI,YETISHENGYOUZHIMEITIZIYUANYOUZHIBIAOZHUNGUIFANDUIYINGDEYOUZHIJIAZHITIXIAN。”

  InMobiDAZHONGHUAQUZONGJINGLIYANGJUANSHUO:“MMAZHONGGUOYIZHIZAITUIDONGZHONGGUOGUANGGAOXINGYEDEJINBU,ZHEIYICISDKDETUICHUNENGGOUWEIPINPAIGUANGGAOZHUDAILAIGENGWEITOUMINGDEKEJIANPUGUANGJIANCE,SHIXIANYUQUANQIUBIAOZHUNDETONGBU,DUIZHONGGUOPINPAIXINGYELAISHUOWUYISHIJUDADELIHAOXIAOXI。”

  XIAOMIGUANGGAOXIAOSHOUBUZONGJINGLICHENGAOMINGBIAOSHI:“XIAOMIFEICHANGHUANYINGBINGHENGAOXINGKANDAONENGJIANLITONGYI,GONGKAI,TOUMINGDESHUZIMEITIJIAZHIPINGGUBIAOZHUN,TUIDONGXINGYEDEFAZHAN,RANGKEHUDEQIANHUADEGAOXIAO,GENGYOUJIAZHI。”

  SOUHUJITUANSHANGYEBUZONGJINGLIZHOUJIANRENWEI:“XINGYEJIANLITONGYI、GONGZHENGHETOUMINGDEBIAOZHUN,YUQUANQIUBIAOZHUNTONGBU,ZHEISHIYIJIANFEICHANGYOUYIYIDESHIQING。TABUJINBANGZHUBAOZHENGHETIGONGYINGXIAODEXIAOGUOHEXIAOLV,YEKEYIGENGJIACHENGFEITIXIANYOUZHIMEITIDEJIAZHI。SOUHUZHICHIHEGANXIEGUANGXIEHEMMAZHONGGUOZAIYIXILIEBIAOZHUNHEGUIFANSHANGDENULIHEDUIXINGYEDETUIDONG。”

  ZUOWEISDKKAIFAZUDEZUZHANGHEFUZUZHANG,JINGSHUOKEJISHOUXIYUNYINGGUANCHENCHUANQIA、RTBAsiaCHUANGSHIRENJIANSHOUXIZHIXINGGUANFANQIUHUAHEMIAOZHENXITONGZONGCAIZHAOJIEYEDAIBIAODISANFANGYANZHENGGONGSIFAYAN,FENBIEBIAOSHIJIANGJIJIPEIHEGUANGGAOZHUHEMEITI,DALITUIJINGUANGGAOJIANCEJIYANZHENGTONGYISDKDESHIYONG。

中油棋牌  ZHONGGUOGUANGGAOXIEHUIMISHUZHANGWANGYINGOUZAIFABUHUIZUIHOUBIAOSHI,“BIAOZHUN”DEZHIDING、ZHIXINGSHIYIGEXITONGGONGCHENG,XIWANGQUANXINGYEDEGUANGFANCANYU;ZAIZHIDINGDEGUOCHENGZHONG,YEYINGGAIJIJIJIEJIANGUOJIBIAOZHUN。“ZHONGGUOSHIYIGEGUANGGAODAGUO,DANHAIBUSHIGUANGGAOQIANGGUO。ER‘BIAOZHUN’KUANGJIADEFABU,SHIZHONGGUOCONGGUANGGAODAGUOXIANGGUANGGAOQIANGGUOMAIJINDEZHENGMING。”

  LAIZIGUANGGAOZHU,DAILISHANG,MEITIHEDISANFANGJIANCEGONGSIDE70DUOJIAQIYEDAIBIAOLAIDAOFABUHUIXIANCHANG,GONGTONGBIAODALECHANGDAOHULIANWANGGUANGGAOGUIFANKEXUEFAZHANHEGONGJIANXINGYEJIANKANGSHENGTAIDEJUEXIN。

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