中油棋牌

《现代广告杂志社》:户外广告该去污名化
发布日期:2017-09-17字号:[小] [中] [大]

  HUWAIGUANGGAOSHIGUANGGAOYEDEZHONGYAOZUCHENGBUFEN,YESHIXIAOFEIZHESHENBIANFENBUGUANGFAN、ZUIJIEDIQIDEGUANGGAOXINGSHIZHIYI。DANSHI,ANZHAOCHENGSHIFAZHANJIGUIHUASHENGJIDEXUYAO,SHOUHULIANWANGGUANGGAODENGGEXINGSHIMEITIDALIANGQIANGDUOGUANGGAOFENEDEYINGXIANG,HUWAIGUANGGAOJINQIDEFAZHANZAOYULEYIDINGTIAOZHAN。

  ZHICIZHIJI,2018ZHONGGUOHUWAIGUANGGAOLUNTANZAIQINHUANGDAOLONGZHONGZHAOKAI。JIECIJIHUI,《XIANDAIGUANGGAO》TEBIEZHUANFANGLEZHONGGUOGUANGXIEHUIZHANGZHANGGUOHUA,QINGTAJIUHUWAIGUANGGAODEXIANZHUANG、XINGSHIYUFAZHANTANTANKANFA。

中油棋牌  DUIYUHUWAIGUANGGAOFAZHANXIANZHUANG,ZHANGGUOHUAJIEHEHUWAIGUANGGAODETEDIAN,ZUOLEQUANMIANFENXI。

中油棋牌  DIYI,HUWAIGUANGGAODETILIANGZAIBUDUANZENGJIA。

中油棋牌  JUYOUGUANJIGOUTONGJI,2018NIANSHANGBANNIAN,HUWAIGUANGGAODEKANLIHUAFEISHI761YIYUAN,TONGBIZENGZHANG8%。QIZHONG,HUWAISHIPINGUANGGAODESHUZHIDADAOLE388YIYUAN;DITIEGUANGGAOSHUEDADAOLE191YIYUAN,TONGBIZENGZHANG31%。

  DIER,HUWAIGUANGGAOZHONGDEXINJISHU、SHUZIHUAYINGYONGZHENGZAIZHUJIANKUODA。

  YIQIAN,HUWAIGUANGGAOXINGYESHI“YIWENSANBUZHI”,JIBUZHIDAOYOUDUOSHAORENKAN,BUZHIDAOSHOUZHONGRENQUNDEJINGZHUNSHUXING,BUZHIDAOZUIZHONGDEZHUANHUAXIAOGUO。DANSUIZHEJISHUDEJINBU,HUWAIGUANGGAODESHUZIHUASHIDEZHEIXIEWENTIZHUJIANDEDAOLEXIANGYINGJIEJUE。BIRULIYONGTANZHENJISHU,HUWAIGUANGGAODAILISHANGKEYISHISHIPANDUANGUANGGAOPAIQIANDERENQUNLIULIANGJIRENQUNDUIGUANGGAONEIRONGDEGUANZHUDU。

  DISAN,HUWAIGUANGGAOBUZAIDANDADUDOU。

  DANYIMEITIDEYINGXIAOXIAOGUOYIJINGBUZAISHIGUANGGAOZHUDEZUIJIAXUANZE。KEYIKANDAO,ZAIDIANSHI、GUANGBO,TEBIESHIHULIANWANGZHIWAI,HUWAIGUANGGAOKEYIQIANGHUAGUANGGAOXIAOGUO。TEBIESHIZAIYIXIETEDINGCHENGSHIDETEDINGDEHUANJING,MIANDUITEDINGRENQUNSHI,ZHEIZHONGKUAPINGDE、JUZHENSHIDECHUANBODUICHANPINDECHUANBOXIAOGUOHUIGENGHAO。

  DISI,HUWAIGUANGGAOSHEBEIDEXIANJINXINGDAFUDUTISHENG。

  QUANGUO、QUANSHIJIEMEINIANDOUYOUHENDUOGUANGGAOSHEBEIZHANLAN,HENDAYIBUFENCANZHANDEDOUSHIHUWAIGUANGGAOSHEBEI。QIZHONGSHEJILEDJISHU、HUDONGPINGJISHU、JIAOHUJISHUDENGDENG,DUOZHONGDUOYANG。CIWAI,XINGYEDUIAR/VR、3DDENGQIANYANJISHUDECHANGSHI,YEWEIHUWAIGUANGGAOWEILAIDEXINXINGSHIDIANDINGLEJICHU,CHUANGZAOLETIAOJIAN。

中油棋牌  ZHIDEGUANZHUDESHI,JINXIENIAN,BEICHENGWEIDISIMEITIDEGUANGGAOXINGSHI——LOUYUGUANGGAOXUNSUJUEQI,YIFENZHONGCHUANMEIWEIDAIBIAODEZHEIYILINGYUFAZHANDEYICHANGXUNMENG。LOUYUGUANGGAOSHIHUWAIGUANGGAODEYIGEDATUPO,SHIYIGEHENHAODECHUANGYI。DAJIASHEXIANGYIXIA,RENMENZAIZUODIANTIDESHIHOU,MIANDUIJIAOXIANGNEIDEMOSHENGREN,SHIXIANSHIMEICHUFANGDE,ZHINENGKANDIANTIKOUBIANDEGUANGGAO。ZHEIJIUBARENMENDESUIPIANSHIJIANZHUANHUADAOLEGUANZHUGUANGGAOSHANGMIAN。ZHEIGECHUANGYIRANGLOUYUGUANGGAOXINGSHIZAILIANGNIANQIANRONGHUOLEJIANAGUOJICHUANGYIJIEZUIXINGUANGGAOXINGSHIFANGMIANDECHUANGYIJIANG。

  ZAIKENDINGLEZHONGGUOHUWAIGUANGGAODEZONGTIFAZHANZHUANGKUANGZHIHOU,ZHANGGUOHUAQIANGDIAO,ZAIFAZHANDETONGSHI,HUWAIGUANGGAOYEMIANLINTIAOZHAN。WEICI,ZHANGGUOHUAJIHUWAIGUANGGAOXINGYETICHULELIANGDIANJIANYI。

  DIYI,YAOGUANZHUXINJISHUDEFAZHAN。TAZHICHU,XIANZAIDEGUANGGAOZHUYUELAIYUETIAOTI,YIKAOCHUANTONGDEHUWAIGUANGGAOZHANSHIFANGSHIYIJIJIANGGUSHIDENENGLI,YIJINGBUNENGMANZUGUANGGAOZHUDUIZHUANHUA、CHUANBOXIAOGUODEYAOQIU。YINCI,HUWAIGUANGGAOQIYEYAOZHUDONGCAIYONGXINDECHUANBOFANGSHI,BIRUDASHUJUDEFANGSHI、KUAPINGDEFANGSHI、JUZHENZUHEDEFANGSHIDENG,JIGUANGGAODAILAIGENGHAODECHUANBOXIAOGUO。

  DIER,YAOZHONGSHICHUANGYI。TAJINYIBUZHICHU,HUWAIGUANGGAOBUSHIJIANDANDEZHAOTIEHUA,ZHIYOUHAODECHUANGYICAINENGSHENSHENDIXIYINREN、DADONGREN。TAYIXIANDAIQICHEZUIJINDEYIGEGUANGGAOWEILI。GAIPINPAIDAJIANCHULEZHANSHIKONGJIAN,RANGXIAOFEIZHEZAIZHEIGEKONGJIANZHONGTIYANZHIYOUZAIGUANGGAOCHANGJINGZHONGCAINENGTIYANDEZHENSHIGANSHOU。

中油棋牌  “HENDUOLIZISHUOMING,XINJISHUJIAHAOCHUANGYI,KEYIWEIHUWAIGUANGGAODAILAIHENHAODEFAZHANQIANJING。”TABIAOSHI。

  DUIYUHUWAIGUANGGAODEZHENGTIKANFA,ZHANGGUOHUAZUOLEZHONGDIANCHANSHU。

中油棋牌  TAZHICHU,ZUOWEIYIZHONGGUANGGAOXINGSHI,HUWAIGUANGGAOYOUZISHENCUNZAIDEJIAZHI。DANSHIZHEIXIENIAN,ZAIYOUXIECHENGSHI、ZAIYOUXIEBUMEN、ZAIYOUXIELINGDAODEGAINIANZHONG,HUWAIGUANGGAOBEIYAOMOHUA、BEIWUMINGHUALE。ZAIZHEIXIELINGDAOHEBUMENKANLAI,HUWAIGUANGGAOSHICHENGSHIDE“NIUPIXUAN”,YOUAIGUANZHAN,JIANGDILECHENGSHIPINWEI。“ZHEIGEKANFASHIYOUPIANPODE。”?

中油棋牌  TAQIANGDIAO,SUIZHECHENGSHIDESHENGJI,SUIZHECHENGSHIMEIHUA、LIANGHUAXUQIUDETIGAO,SUIZHECHENGSHIYUGUOJIJIEGUIDEDAQUSHI,HUWAIGUANGGAODESHENGJIYUZHONGXINGUIHUASHIBIYAODE。ZHEIQIZHONG,ZHENDUINEIXIESIDALUANJIAN、YOUAIGUANZHANDEFEIFAGUANGGAOPAI,XINGYEZUZHISHIJIJIZHICHIYOUGUANBUMENJISHICHAICHUDE。DUINEIXIEYIFAYIGUIDEXINGDONG,XINGYEZUZHIXIWANGQIYEJIAQIANGLIJIE、ZHUDONGPEIHE。DANZHENDUIGUOCHENGZHONGDEYIXIEBUHELIXIANXIANG,ZHONGGUANGXIESHIYAOHUYU、YAOFANYINGDE。BIRU,YOUXIEGUANGGAOPAISHITONGGUOZHENGFUZHAOPAIGUANADAODE,SHIHEFADE。ZULINQIHAIMEIDAOJIUYAOBEICHAICHU。CIZHONGQINGKUANGSHIFOUJIUYAOKAOLVJIYUHELIBUCHANG,HUOZHESHIZUOWEIZHIZHIHUAN,HUOZHESHITICHUMINGQUEZHENGGAIYAOQIU,YIBANGZHUZHEIXIEHUWAIGUANGGAODEPINZHIDEDAOTISHENG。“RUGUOBUGUANSANQIERSHIYI,BUGUANSHIFOUHEFA,YILVJIANDAN、CUBAODICHAIDIAO,DUIHUWAIGUANGGAOQIYEDEQUANYISHIYIZHONGQINHAI。”

  ZHANGGUOHUATANYAN,ZUOWEIXINGYEZUZHI,BAOHUXINGYENEIQIYEDEHEFAQUANYISHIZHONGGUOGUANGGAOXIEHUIYINGYOUDEZEREN。XIEHUIDELIZUDIANSHI,XINGYEJUEDUIHUIJIJIPEIHEZHENGFUBUMENDEYOUGUANGONGZUO,DANZAIJUTIDECAOZUOZHONGGEFANGDOUYAOYIFAYIGUI。YUQITAGUANGGAOLINGYUXIANGBI,HUWAIGUANGGAOQIYEDOUSHIXIAOBENSHENGYI,JINGBUQIDAJI。ERQIE,HUWAIGUANGGAODUISHEHUIYESHIYOUGONGXIANDE——YEJIEJUEJIUYE,YEJIZHENGFUNASHUI。YOUGUANBUMENYAOXIANGAIHUQITAQIYEYIYANGDIAIHUHUWAIGUANGGAOXINGYE、HUWAIGUANGGAOQIYE,BUYINGGAILINGYANXIANGKAN。

  ZAIYOU,ZHENDUIHUWAIGUANGGAO,YOUGUANBUMENDEGUIHUABUYAOGUOYUDUANQI。YAOZHIDAO,YOUHENGCHANZHEYOUHENGXIN。ZHIYOUJIQIYEXIANGDUIJIAOZHANGDEJINGYINGSHIJIAN,QIYECAIHUIGENGFANGXINDITOURUCAILI、WULI。QIYESHEDETOURUXIANRANGENGYOULIYUHUWAIGUANGGAOXINGYEGENGDUO、GENGSHENDILIYONGXINJISHU,SHIYONGXINCAILIAO,ZHANSHIXINFANGSHI。SUOYI,YOUGUANBUMENZAIHUWAIGUANGGAODEGUIHUASHANGYAOYOUZHANGQIXING、WENDINGXING。

  “HUWAIGUANGGAOGAOHAOLE,JUEDUIBUSHIJICHENGSHITIANLUAN,XIANGFANSHIHUIJICHENGSHITIANCAI。TABUSHICHENGSHIDEFUDAN,ERYINGGAICHENGWEIJICHENGSHIZENGGUANGTIANCAIDEYIDAOJINGLIFENGJINGXIAN。”

中油棋牌  MEIGUODESHIDAIGUANGCHANG、SHANGHAIDENANJINGLU,DOUSHIYIDALIANGDE、YOUZHIDEHUWAIGUANGGAOERWENMING。SHEXIANGYIXIA,RUGUOSHIDIAOLEHUWAIGUANGGAOZHEIDAOMEILIDEFENGJING,SHIDAIGUANGCHANGHAISHISHIDAIGUANGCHANGMA,NANJINGLUHAISHINANJINGLUMA??

中油棋牌  SUOYI,CHENGSHIGUANLIBUMENDUIHUWAIGUANGGAOYIDINGYAOYOUZHENGQUERENSHI。NEIJIUSHI,RUGUOBAHUWAIGUANGGAODOUCHAIMEILE,JISHIDUIGUANGGAOXINGYEBENSHENDEDAJI,YESHIDUICHENGSHISHANGYEFENWEIDEDAJI,RANGCHENGSHIHUIXIANDEQUEFAHUOLI。ERGAOPINZHIDEHUWAIQIAQIAKEYIJIEJUEZHEIGEWENTI。

  ZHANGGUOHUAZUIHOUGAOJIEHUWAIGUANGGAOQIYE,YIDINGYAOZHUYIGUANGGAODEDAOXIANGXINGHEYIFAYIGUIWENTI,“ZHEIGENXIANYIDINGYAOBENGJIN”。SHOUXIAN,XUJIAGUANGGAOHEWEIFAGUANGGAOBUNENGZUO,BUYAOBAOYOUJIAOXINGXINLI。QICI,QIYEYAOZHUYIGUANGGAODEZHENGZHIDAOXIANG,YAODALIHONGYANGZHENGNENGLIANG。

  “我相信,虽然有些户外广告企业暂时遇到了一些困难,但随着行业的转型升级,随着中国广告市场的越来越成熟,中国的户外广告发展会越来越好。”
 

《XIANDAIGUANGGAOZAZHISHE》

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